BKT is starting a new sporting adventure by becoming Official Off-Highway Tire Supplier for Rugby World Cup France 2023.
The prestigious tournament for this sport will celebrate its tenth edition. On September 8, 2023, at the Stade de France, the Cup will start with the match between France, the hosts, and New Zealand.
Beyond sport, the goal of the Rugby World Cup 2023 will be to offer an inclusive event and set new standards of corporate responsibility and sustainability, becoming a reference point in terms of inclusion for future sporting events.
This is a theme that BKT fully embraces. Corporate responsibility has always been at the heart of the brand’s policies and strategies: putting people and their well-being at the center, complying with appropriate labor standards and aiming for a more sustainable business by reducing waste and pollution, these are priority areas for BKT.
The collaboration between BKT and the Rugby World Cup goes well beyond sport: the two share common values, such as being close to communities and the local territory, respecting people and opponents, being committed and unwavering and, last but not least, working in a team.
“We are proud and honored to be able to support Rugby World Cup France 2023 in this wonderful adventure – said Lucia Salmaso, CEO of BKT Europe – We could not miss the opportunity to support this major sporting event, which promotes values that are so important for us.
At BKT we love sport, we love to support it and share its passion with all the fans, among whom there are many of our customers. And above all we love challenges, we can’t wait to start this new adventure.”
Claude Atcher, CEO of France 2023, commented: “We are very proud that a major Indian company has decided to join Rugby World Cup 2023. It illustrates once again the attractivity of our event on the global stage. We share with BKT the same philosophy, and a common ambition: to spread the values of sport across the world, all while promoting local agriculture, diversity of our regions and know-how of our rural communities where rugby finds its grassroots. We will grow together with BKT this Rugby World Cup!”
BKT now supports and is associated with some of the main sporting events and competitions around the world, thus strengthening awareness of its brand through the emotions and positive values of sport.