Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
World Agritech News
YTO tractor assembly starts in Congo
The first batch of YTO tractors has rolled off the production line at YTO’s agricultural equipment assembly plant in the Republic of the Congo. The first machines are ready to be delivered to local customers. President Denis Sassou Nguesso witnessed the milestone and became the owner of the fi...
Fendt and MF in mobile game
Equipment from Fendt and Massey Ferguson have officially been licensed by AGCO and will be featured in “American Farming 2,” the free-to-play mobile farming simulation game. Appearing in the game is part of how AGCO builds awareness and engages the next generation of farmers, rural audi...
Deere & Co. reports Q3 results
Deere & Co. reported net income of USD 1.379 billion for the third quarter ended August 2, 2026, compared with USD 1.289 billion for the quarter ended July 27, 2025. For the first nine months of the year, net income was USD 3.808 billion, compared with USD 3.962 billion last year. Worldwide net ...
Vice President Procurement AGCO
Jens Jorch will be joining AGCO in early September as Vice President Procurement. Jorch brings more than 20 years of international industrial experience, including over 15 years in global direct and indirect procurement. Jens Jorch joins AGCO from BMW Group, where he held senior leadership roles acr...
Fendt IDEAL sets harvesting record
Witnessed and verified by record registration body RankBrasil, a Fendt IDEAL combine harvested 2,599 metric tons of corn (approx. 43,323 bags of 60-kg) in 24 hours without interruption. The record represents the largest volume of corn ever harvested in 24 hours by a single machine in Brazil. The ach...
Research on low-carbon rice farming
Yanmar Diesel Indonesia, Faeger Co. and IPB University have launched a joint research project in Indonesia to assess the potential of combining Alternate Wetting and Drying (AWD) irrigation with biochar application to reduce greenhouse gas (GHG) emissions and stabilize rice yields. Indonesia is one ...
Iseki 100 years in agriculture
Tractor and specialized equipment manufacturer Iseki celebrates its 100th anniversary this year. What began as a small company in rice equipment, turned out into a global ag machinery supplier. A special website at this occasion takes the visitor through the history of the company. “I want to free ...
New Holland training center in Brazil
New Holland and dealership Nova Holanda inaugurated the New Holland training center, located at Cidade do Agro, the new education complex of the University of Agro | Uniube, in Uberlândia (MG), Brazil. The initiative is expected to benefit approximately 8,000 students. In the new center, New Holland...
Legend combine returns to the field
Nearly six decades after its ceremonial handover by Claas company founder August Claas, the 200,000th Claas combine harvester, a 1968 SENATOR, has made a triumphant return to active harvesting. Originally presented to Scottish farmer John Steven on 16 August 1968, this SENATOR marked a pivotal momen...
Versatile celebrates 60th anniversary
Versatile welcomed dealers, distributors, partners and special guests from around the world to Winnipeg, Canada, for the 2026 Versatile dealer meeting and 60th anniversary celebration, held last July. The three-day event marked 60 years since Versatile began mass production of articulated four-wheel...
