Latest articles

Real-time optimizing berry harvest

Oxbo is unveiling AutoHarvest, an integrated machine-learning technology bringing real-time harvest optimization to berry growers. Designed for Oxbo berry harvesters, AutoHarvest continuously analyzes harvesting conditions and automatically adjusts machine functions, helping achieve consistent resul...

Fendt tractors operate autonomously

Guidance systems and numerous assistance systems have become established in agriculture. By combining various assistance functions, Fendt tractors achieve Level 3 autonomy today. With the “OutRun Grain Cart” and “OutRun Tillage” retrofit kits, Fendt tractors can be used autonomously for grain harves...

John Deere reveals AI assistant

For more than a decade, John Deere Operations Center has helped farmers connect their field, machine, and operational data in a centralized platform. Now this technology is being taken to the next level with “JD”, the artificial intelligence (AI) assistant built into Operations Center. The new JD as...

Electric tractor charging off-grid

A tractor doing the work without using diesel fuel and no engine noise. That’s the idea behind the Moonrider T 27, an all-electric tractor designed for farmers who want a quieter, lower-cost alternative to traditional compact tractors. It can even be charged off-grid. GoSun in the US is partnering w...

Highlights

McCormick unveils new X8, X7 and X6 tractors for EIMA 2026

McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...

MF 7S MARK 2, the future of Massey Ferguson tractors

Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...

Smart Farming

LIDAR technology at World FIRA

New Holland will again participate in World FIRA, the premier event for agricultural robotics and automation and meeting place for farmers, OEMs, start-ups, scientists, and investors to design the future of agriculture. Focus this time will be on an autonomously operating tractor with LIDAR technolo...

Over 60 years Kuhn drum mowers

In 1963, Dutchman Piet Zweegers jr. invented the cyclo mower, or drum mower. It would change the haymaking world from that moment. Today, the PZ drum mower, named after its inventor, is still being produced and developed at Kuhn-Geldrop in the Netherlands. In a further evolved version of course. For...

Mahindra into drone technology

Coromandel International Ltd. and Mahindra & Mahindra Ltd’s Farm Equipment Sector (FES) business vertical, Krish-e, entered into a partnership to extend Coromandel’s drone spraying services, Gromor Drive, to Indian farmers. Currently operational in seven key states Andhra Pradesh, Telangana, Kar...

First NH Smart Dealer in Uruguay

New Holland further expands its concept of Smart Dealerships with Corporación de Maquinaria S.A. (COMASA) in Uruguay. In the presence of New Holland’s Global President, Carlo Lambro, and the Regional Vice President for Latin America, Eduardo Luis, the official NewHolland distributor in Uruguay inaug...

The potential of AI in agriculture

The impact of Artificial Intelligence (AI) is dominating conversations around the globe, and the agriculture sector is no different, with the main questions around what it means for the industry and how it can be used to the greatest effect. Australian farmer Treen Swift sees the benefits, such as i...

MachineryGuide 10th anniversary

In 2014, MachineryGuide from Hungary entered the market with its solution for GPS-based tractor navigation. The niche product of the company was based on GPS application for tablets and smartphones, instead of a display designed and manufactured in-house. During the first decade, the company grew su...

Phytech joins irrigation specialists

Phytech, specialist in digital farming solutions, enters into strategic partnerships with Rivulis and Netafim, two major precision irrigation companies. These collaborations mark a next step in the global adoption of digital farming, as Phytech’s technologies will be integrated into the global...

More John Deere autonomy at CES

John Deere introduces several new autonomous machines at the Consumer Electronics Show (CES) in Las Vegas, USA. Building on the company’s autonomous technology, first revealed at CES 2022, the second-generation autonomy kit combines advanced computer vision, AI, and cameras to help the machine...

Claas partners with CertifAI

Claas has joined forces with CertifAI to address the technical and regulatory challenges in the field of artificial intelligence (AI). The partnership draws on CertifAI’s expertise in AI testing and compliance. With this, Claas aims to adhere to its development standards and promote trust in i...

ONOX tractor operates on 48 volt

Molabo from Germany introduces its ISCAD (Intelligent Stator Cage Drive) motor technology to the off-highway, industrial, and commercial markets. The first off-highway application of this “powerful electric drive at a safe-to-touch voltage technology” is the ONOX, a fully electric tractor equipped w...
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