On Sunday, May 3, during the 2026 Bergamo Plain Agricultural Fair, the SAME Museum in Treviglio, Italy, opens its doors. The museum invites everyone to discover the new multimedia timeline: an immersive journey through the history of the company and agricultural mechanization.
Created with funding from the Lombardy Region’s “Corporate Museums” grant program, the new installation is a true interactive “wall of time.” Through videos and archival materials, visitors will be able to experience a century of work and engineering innovation of SAME and its mother company Same Deutz-Fahr Group (SDF).
The true strength of the chronology? Freedom. Thanks to the integration of new multimedia technologies, alongside the guided tour, visitors will be able to independently explore vintage photographs, historical advertisements, and technical drawings that have shaped the history of agricultural mechanization in Italy and around the world.
The special opening of the SAME Museum is not just for industry professionals or enthusiasts, but for the entire community and families. While adults explore the new multimedia chronological exhibition and tour the museum, children and teens can participate in a program of workshops designed to introduce young people to the world of sustainability, material recycling, and innovation in a funny way.
This activity is designed to introduce, in a funny way, some of the key concepts behind innovations in the fields of vehicles and automation, such as satellite navigation, the use of safety sensors, and remote control.
