International pavilions at Agritechnica

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With 23 countries and regions, the number of national pavilions at Agritechnica continues at an all-time high, indicating that the display of products and services under a national banner has many merits. New this year are pavilions from the Netherlands, Northern Ireland, Sweden, Ukraine, Nebraska State and Taiwan. For the first time, Greek companies are supported by export incentives.


Participation in the Agritechnica pavilions scheme allows companies to join Agritechnica, a particular incentive for smaller companies. The majority of pavilions are organized and financially supported by economic development agencies.

The number of pavilions at each trade fair edition has been growing concurrently with Agritechnica’s international scope over the last decade, and there are some high-profile newcomers for 2023.


Six new pavilions

The new pavilions this year from Ireland, the Netherlands, Northern Nebraska state, Sweden, Taiwan and Ukraine will offer visitors a range of technical solutions from farm inputs, grassland technology, electronics and hydraulics to harvesting and grain storage,

With its focus on tillage, grain storage and harvest logistics solutions, the Ukraine pavilion in Hall 5 will attract attention from international visitors exploring large-scale farm options. Ukrainian companies have accumulated extensive technical experience over the years – some during highly challenging times – which can provide plenty of discussion points at the venue boasting 16 companies.

The Dutch pavilion in Hall 25 embraces 21 innovative companies from the Netherlands comprising smart farming startups and scaleups offering drones, mobile robotics as well as cleaning, handling and optical sorting equipment for potatoes and vegetable crops. The pavilion is organized by the Netherlands Enterprise Agency (RVO) and the Brabant Development Agency (BOM).


Pavilion highlights

Promoting “French excellence” and diversity in the agricultural equipment sectors, Business France will organize its French pavilion in Hall 7, which houses more than 20 companies showcasing solutions in tooling, biotechnology, applicative software, fertilizers, environmental transition or again storage.

The UK pavilion in hall 7, organized by UK Tag, (Technology for Agriculture and Genetics) will feature agricultural technology companies searching for new markets outside the UK.

Most of the Spanish exhibiting companies are hosted by Agragex, the Spanish Exporters Association of Agricultural Machinery and its components,  a strong partner of Agritechnica.

Two huge pavilions from Argentina and Brazil in hall 9 will be accompanied for the first time by a conference focusing on Latin America’s Argentina, Brazil and Uruguay titled “LATAM– has the time come to invest?”, to be held in the Convention Center. Initiated by the Ministries of Agriculture from Argentina and Germany and organized by DLG International, APEX Brazil and the “German-Argentine Dialogue on sustainable innovations in agriculture, the new conference offers presentation topics and networking among attendees, who mainly include farming professionals from South America and Germany.


Pavilions attract new exhibitors and new technologies

Pavilions introduce many first-time exhibitors to Agritechnica and for visitors they are a way to spot technical solutions from around the world.

“This year we are especially pleased to see a high number of technology startup companies in the pavilions, which, with their innovative approaches on display, is a good way to attract investors and new clients at Agritechnica,” says Ulrike Schmidt-Machinek, Head of International Sales at the DLG (German Agricultural Society), organizer of Agritechnica.


A pavilion adds cultural color

“Every hall at the exhibition has its own unique product focus and atmosphere, which is positively influenced by the products presented. The presence of national pavilions in a hall really adds a cultural element too with the prominent signposting that can be seen from most angles in that particular hall. Besides, most the pavilions will host special networking events with traditional food and beverages. Often the country pavilions are visited by high-ranking country representatives, such as ambassadors or ministers, with corresponding media coverage,” adds Schmidt-Machinek.

At Agritechnica, 65 percent of the more than 2,700 exhibitors are from outside Germany, which represents a new record and, of these, 300, or 17 percent, have chosen to be housed in a pavilion.

The country and regional pavilions are spread across the exhibitions grounds according to their selected product focus. Countries that have appeared regularly over the past 15 years are: Argentina, Brazil, USA, Canada, China, Finland, Spain.

The exhibitors from Greece will be supported by Business Greek, the official Economic development organization of Greece.

Two thirds of the 2,700 exhibitors at Agritechnica, hail from 55 different countries, a new record.

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