Mr Lombardi joined CNH Industrial in 2007, taking up his first position in the UK. Since then he has gained considerable experience within the business. During the past 14 years he has held positions in various marketing and sales departments in the UK and Italy, before being appointed to his new role earlier this month.
“This new position gives me the opportunity to strengthen the existing partnership between the Case IH and Steyr brands and our dealers,” Marco Lombardi says.
“At the same time, I’m keen to intensify co-operation with new business partners and ensure we continue to build on the first-class service and support that customers expect from Case IH and Steyr.
Case IH and Steyr marketing will also continue to grow its focus on digitalization, so we can continue to offer smart, state-of-the-art farming solutions to our customers to further meet the demands of modern agriculture. The Case IH and Steyr marketing teams have done a lot of good work in recent years to position our brands firmly at the forefront of such solutions, and together with them I plan to help continue to build on this foundation.”