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MF 7S MARK 2, the future of Massey Ferguson tractors

Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...

McCormick unveils new X8, X7 and X6 tractors for EIMA 2026

McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...

World Agritech News

Jacto unfolds new identity

Jacto from Brazil presents its new brand with the traditional green three-leaf clover, now in orange instead of green, and typography with a new design. The change is part of a more comprehensive visual communication movement of other Grupo Jacto brands: Síntegra, Unipac, and Rodojacto. Therefore, a...

Carraro’s in Italy join forces

An agreement was signed last September 28, in Campodarsego, Italy, between Carraro SpA – Agritalia Division and Antonio Carraro SpA. On the basis of this agreement new ranges of specialized tractors will be designed and produced at Carraro Agritalia’s Rovigo plant under the Antonio Carra...

Women at work in ag-tech

Across New Holland’s Australia New Zealand (ANZ) network, rural women champion gender diversity in agriculture, as New Holland commits to fostering more pathways for greater representation. Three hardworking women in the New Holland network are proving that gender is no barrier to a successful caree...

CNHi completes Hemisphere purchase

CNH Industrial has completed its purchase of global satellite navigation technology company Hemisphere GNSS for a total consideration of USD $175 million, as announced last March. This acquisition solidifies CNH’s in-house precision, automation and autonomy technology, enabling the company to contin...

Mahindra commits scholarships

The Mahindra All India Talent Scholarships (MAITS) scholarship was awarded to 35 students this year out of the 202 applicants by the K.C. Mahindra Education Trust (KCMET). From the applications received across Punjab, Haryana, and Himachal Pradesh, 67 students were shortlisted to attend the intervie...

BKT continues curling sponsoring

There are no boundaries when it comes to sports. For BKT, sport has always been a carrier for inspiring people, promoting healthy competition, and spreading positive values. Hence, the tire manufacturer from India will continue to support curling, starting with the 2024 World Women Championship in C...

Faresin celebrates 50th anniversary

Faresin Industries marked its 50th anniversary with an international convention called “Celebriamo il futuro” at the Breganze factory, drawing over 400 people. The event attracted all the partners that have contributed to the global success of Faresin in these past 50 years. At the same ...

Mahindra sales lagging behind

Mahindra’s Farm Equipment Sector (FES) published its tractor sales numbers for September 2023. Domestic sales were at 42,034 units, as against 47,100 units during September 2022, an 11% decrease. Total tractor sales (Domestic + Exports) were at 43,210 units, as against 48,713 units for the same peri...

CNHi invests in robot harvesting

CNH Industrial continues to support the acceleration of smart harvesting technologies with a minority investment in the California-based start-up Advanced Farm Technologies, which specializes in the robotic harvesting of apples, strawberries and other fruits. The two businesses will partner to drive...

Viktor Lemken turned 85

Viktor Lemken, long-time shareholder and member of the Lemken management, turned 85 on September 24th. In the sixth generation of the family business, he expanded the former plough forge into a worldwide operating agricultural technology company. On 24 September 1938, Viktor Lemken was born in Rhein...
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