Mitas enters the Chinese market with a multi-tiered range of products
The tyres brand enters the Chinese agricultural tyres market with nearly a century of expertise, proven technology and a commitment to reliable performance. Here is his strategy
World Agritech News
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LEMKEN reorganises its sales division. Changes also to the management team
The family-owned company will be jointly managed by three managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
Pirelli and BKT Join Forces to Expand into India’s Premium Car Tyre Market
The two companies have signed a strategic agreement for the production of up to 800,000 Pirelli-branded tyres by 2030, with plans for a 50-50 joint venture and a dedicated manufacturing facility in India
Case IH Distributor Gaalooge Wins Agricultural Equipment Award in Somalia
Gaalooge Agro-Business Enterprise has been named Best Agricultural Equipment Company at Agricultural Night 2026 in Mogadishu, recognizing its contribution to agricultural mechanization and aftersales support in Somalia
New Holland Showcases Full Machinery Range at Blue Experience in Argentina
The first edition of Blue Experience brought customers from across Argentina to CNH's Córdoba manufacturing facility, highlighting New Holland's latest combine harvesters, tractors, self-propelled sprayers and precision farming technologies
Highlights
Valtra Introduces the Sixth-Generation T Series Tractors: Updates Across the Entire Lineup
Under the hood roars the AGCO Power CORE75, capable of delivering up to 245 hp. The cab gets an upgrade, featuring a configurable SmartTouch Gen2 operator interface, advanced automation, and precision farming capabilities. Here are all the latest updates.
MF 7S MARK 2, the future of Massey Ferguson tractors
Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...
Tractor of the year 2027: Winners to be announced on november 10th at Eima International
23 tractors competing for six prestigious awards. The award ceremony, scheduled for 12:30 PM at the Quadriportico of BolognaFiere, will mark the culmination of an extensive evaluation process carried out by the international jury over several months. The finalists will also take centre stage at the ...
McCormick unveils new X8, X7 and X6 tractors for EIMA 2026
McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...
World Agritech News
AEM and CEMA endorse UN Sustainable Development Goals
AEM, the Association of Equipment Manufacturers for North-America, and CEMA, the European Agricultural Machinery Industry Association, jointly call on heads of state and decision-makers convened for the United Nations Food System Summit to mainstream Sustainable Agricultural Mechanization in global ...
Gold Medal for FPT Bourbon-Lancy plant
The FPT Industrial engine manufacturing facility in Bourbon-Lancy, France, has achieved Gold Level designation in the World Class Manufacturing (WCM) program. It is now the third CNH Industrial site, after IVECO’s Madrid and Valladolid plants in Spain, to be awarded this status. The factory speciali...
US study unveils benefits of precision agriculture
The US Association of Equipment Manufacturers (AEM), in partnership with the American Soybean Association, CropLife America, and National Corn Growers Association, released a study quantifying how widely available precision agriculture technology improves environmental stewardship while providing ec...
CNH supports YWCA in Canada with donations
CNH Industrial recently organized a hygiene items drive at its New Holland Agriculture manufacturing site in Saskatoon, Canada to support the YWCA Saskatoon. Employees purchased, assembled and delivered 50 kits containing personal care items for women and children. “The local YWCA serves thousands o...
Horsch develops autonomous driving systems
Due to autonomous technologies, machines can move and operate freely also in the agricultural sector. Complete automation still is in the development stage, but we already see a lot of progress in the market. Horsch Maschinen from Germany too, works on developments from automation to the point of au...
AGCO and DEUTZ sign new strategic partnership
AGCO and DEUTZ agreed on a new, long-term strategic partnership that establishes supply security, predictability and reliability for both companies and their customers. The partnership includes a supply agreement for updated 6.1 liter and 4.1 liter engines to be used in selected Fendt tractors. It a...
Erkunt acquires Hisarlar’s machinery business
Mahindra and Mahindra announced that its subsidiary Erkunt Traktor Sanayi A.S. (Erkunt) in Turkey, will acquire the agriculture machinery business from Hisarlar Makina Sanayi ve Ticaret Anonim Şirketi (Hisarlar). In a reverse deal, Mahindra Overseas Investment Company (Mauritius) and Erkunt have agr...
Mixed-brand fleets now visable in DataConnect
DataConnect, the global initiative to enable viewing mixed-brand fleets in a single platform, is now live with an expanded line of six major digital platforms and available to farm operations around the world. Case IH, Steyr and New Holland now join John Deere, Claas and the European farm management...
Mahindra sells 46875 units in India during June
Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for June 2021, which indicate a clear growth path in the upcoming season. Domestic sales in June 2021 were at 46875 units, as against 35844 units during June 2020. Total tracto...
Tractor of the Year 2022, the curtain goes up
The 2022 edition of Tractor of the Year (TotY) has been presented on digital channel www.totydigital.com. It is the most important event of the year for the European tractor business. Four tractor models will be elected in as many categories. A panel of 26 European business journalists together judg...
