Westside unified under Oxbo brand
Oxbo, specialized producer of harvesting and controlled application equipment, rebrands all Westside locations and their full portfolio of tomato, pistachio, and vineyard products under the Oxbo brand. “Branding our tomato, pistachio and vineyard equipment, as well as our locations in California under the single brand, signals Oxbo’s commitment to our customers,” said Robert Huckaby, President […]
Oxbo, specialized producer of harvesting and controlled application equipment, rebrands all Westside locations and their full portfolio of tomato, pistachio, and vineyard products under the Oxbo brand.
“Branding our tomato, pistachio and vineyard equipment, as well as our locations in California under the single brand, signals Oxbo’s commitment to our customers,” said Robert Huckaby, President of Oxbo’s fruit division. “Westside customers can expect the full support of the Oxbo brand in our global markets. As one Oxbo team, we strive to be a professional and reliable brand in all our fruit markets.”
Westside Equipment Company was acquired by Oxbo in December 2023. Oxbo now operates six locations in California USA. These are based in Madera, Visalia, Five Points, Crows Landing, Woodland, and Bakersfield, in addition to its existing grape and olive dealer network.
In its fruit portfolio, Oxbo supplies berry, coffee, grape, olive, pistachio, and tomato growers with harvesters and other specialty equipment.
The new Oxbo branding will be rolled out across the Westside Equipment portfolio for the 2025 model year.
Learn more about Oxbo’s tomato harvesters, pistachio equipment and vineyard mechanization tools.
