Innovation
Kubota unveils smart solutions at CES
During the recently held CES 2026 tech show in Las Vegas, NV USA, Kubota unveiled a smart, integrated and autonomous solution in its M5 narrow
19 January 2026
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Business
Mechan acquires Agri Ravagnolo
With the acquisition of a majority stake in Agri Ravagnolo Srl., Mechan International (Zweegers Equipment Group) from the Netherlands further strengthens its position in the
18 January 2026
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Product
Trakstar below 50 HP with cab
Gromax Agri Equipment Ltd. (Mahindra Gujarat Tractor), a joint venture between Mahindra & Mahindra Ltd. and the Government of Gujarat in India, has launched 8
17 January 2026
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Business
Bushel Plus becomes BranValt
Bushel Plus, global specialist in harvest optimization technology, will transition to the new company name “BranValt”. This rebrand reflects the company’s evolution from a specialist
16 January 2026
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Trade
Italy 2025 market shows recovery
Tractor registrations in Italy rose to over 17,500 units in 2025, a 13.7% increase over the previous year. Almost all other types of vehicles are
15 January 2026
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General
PTx to hold Winter Conference
The PTx specialist event for precision agriculture education, on January 20–23, 2026, in Tremont, IL USA, marks the first-ever conference under the PTx brand. The
14 January 2026
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Product
Compact telescopic hook-lift trailer
Metsjö presents the next step in the development of flexible transport solutions, with the launch of the MetaFlex 40–60. This new hook-lift trailer combines strength,
13 January 2026
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Geen categorie
Escarda weed control ready to market
Following its launch in April 2025, Escarda Technologies is now marketing its CE-certified laser system for weed control. The AI-driven technology detects weeds as small
12 January 2026
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Product
Easy adjustment to the soil condition
In the field of active soil cultivation, Grimme presents the next generation of the GF series rotary tiller with “Go-Clean” concept. The GF400 combines the
11 January 2026
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Business
Oxbo merger production to UK
Oxbo expands production of the Twin Merger CM240 to its Fakenham facility in the United Kingdom. Previously manufactured in Marshfield, USA, this strategic move strengthens
10 January 2026
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