New Holland goes autonomously

“Bluewhite has proven to be a specialist in terms of implementing autonomy in the specialty crops space, a market in great demand for this type of innovation. The integration of Bluewhite into our technology stack allows our customers to access much-needed autonomous technology in an attainable aftermarket solution,” said Carlo Lambro, Brand President of New Holland. “With our strong position in specialty crops, the partnership with Bluewhite complements our mission to continue to better serve our customers, elevate their capabilities and bring more autonomy to their operations.”

Bluewhite, formerly Blue White Robotics, drives the growth of resilient farms by bringing sustainable autonomous innovation to permanent crop growers worldwide. The company’s AI-driven autonomous farm solution leverages AI, sensor fusion, advanced vehicle integration and precision implements control to help growers manage their fleets and data and, ultimately, produce more with less. Bluewhite works with over 20 permanent crop growers, enabling autonomous farming on multiple crops and tractor models across 150,000 acres in the U.S. Founded in 2017 by Ben Alfi, Yair Shahar and Aviram Shmueli, Bluewhite is headquartered in Tel Aviv with offices in Fresno, California.

“We’re excited about collaborating with CNH and New Holland to accelerate the adoption of autonomous technologies in the field that not only improve productivity and profitability for growers but also promote safe and sustainable methods of producing food,” said Ben Alfi, Chief Executive Officer, Bluewhite. “Our long-term partnership with CNH and New Holland combining autonomous technology with tractors and harvesters in the orchards and vineyards sector is a milestone in achieving our mission of making innovation accessible to the agriculture sector. We have an exciting journey ahead of us and we look forward to working with partners like CNH and New Holland to continue bringing value to our customers and growers everywhere.”

The capabilities of Bluewhite in orchards and vineyards bolsters New Holland’s strategy to bring autonomous solutions across all segments it serves, especially in the specialty crop market. Building on its parent company CNH’s acquisitions of Raven, Augmenta, and Hemisphere, which are driving New Holland’s autonomy offerings for row crop and broad acre farmers, Bluewhite’s unique technology helps New Holland customers address immediate challenges, such as labor shortages and rising operational costs in the specialty crop market. Depending on the specific use case, Bluewhite technology has proven to reduce operational costs by up to 85% through a combination of savings in inputs, labor and maintenance costs.