New Holland continues partnership in East Africa

New Holland Agriculture’s distributor in Kenya, CMC Motors Group Limited (CMC), makes a major shift in its business strategies, which is to move away from the mass-market passenger vehicle segment. Instead the company further steps into distribution of New Holland machinery in Eastern Africa.

For over 75 years, CMC Motors Group Ltd. has been an established name in the automotive and agricultural sector with presence in East Africa including Kenya, Tanzania and Uganda. Today, CMC continues to invest and refocus growth efforts towards the agriculture mechanization in its territory.

CMC’s change in strategy follows closely on the heels of the Government agenda to transform and rapidly grow Kenya’s agriculture sector. Agriculture is the backbone of the East African economy, contributing approximately 33% of Kenya’s Gross Domestic Product (GDP). CMC aims to further strengthen its agriculture sector interests in the region with plans to expand and continue selling its New Holland agricultural machinery portfolio.

Özkan Eren, New Holland Business Director, Middle East & Africa stated: “New Holland has built a strong presence in Kenya, Tanzania, and Uganda through our long-term partnership with CMC. Now, we as New Holland are ready to meet the current growing demand in Kenya, Tanzania and Uganda. We will continue investing in technologies and products that match the specific needs of farmers in the region and it we will support our local partner, CMC on their new business strategy to remobilize their focus on agriculture mechanization.”