Kubota Holdings Europe (KHE), the regional headquarters of Kubota Group, celebrated the official opening of its brand new European HQ in Nieuw-Vennep (the Netherlands).

The opening event brought together the Ambassador of Japan in the Netherlands, representatives from the local municipality and the King’s Commissioner of North-Holland, senior management from the Kubota Headquarters in Japan, European management, and key stakeholders involved in the construction of the new headquarters. The program featured speeches, a symbolic sake barrel-breaking ceremony, and a traditional Japanese taiko drum performance. The evening concluded with a dinner, providing an opportunity for guests to connect and celebrate the milestone.

The new climate neutral office building will serve as Kubota’s European headquarters and a shared office for the Kverneland Group entities Nieuw-Vennep BV and Mechatronics BV. It reflects both organizations’ focus on supporting efficient collaboration and a modern working environment.

Joining the celebrations, President of Kubota Holdings Europe Yasukazu Kamada says, “This new headquarters represents a major step forward in creating a workspace that inspires creativity, collaboration, and success. It’s designed with our employees in mind, providing an environment where they can thrive, innovate, and grow together while being located at a central location in Europe.”

Highlights

McCormick unveils new X8, X7 and X6 tractors for EIMA 2026

McCormick is set to introduce major updates across its tractor range at EIMA 2026, led by the new 340 hp X8.634 VT-Drive and the 271 hp X7.627 VT-Drive. The line-up will also include the X7.624 Digital Edition and two new X6 models, highlighting advances in powertrain technology, operator comfort, p...

MF 7S MARK 2, the future of Massey Ferguson tractors

Massey Ferguson unveils its new mid-to-high horsepower tractor range. Among the contenders for Tractor of the Year 2027, the new line-up comprises six models and introduces a host of significant updates. With EIMA International just around the corner, major announcements from the tractor industry ar...

Related articles