Fendt Lodge North America opened

“Farmers’ reception of the Fendt brand in North America has been spectacular, and it’s a driving factor in AGCO’s growth the last few years,” said Eric Hansotia, AGCO Chairman, President and CEO. “The Fendt Lodge represents AGCO’s commitment to farmers in North America, our faith in Fendt’s very bright future and pride in our Jackson teams and community.”

The lodge’s grand opening was celebrated over two days, including an insider’s preview on April 30 that highlighted longtime Fendt farmer-customers, dealers and AGCO employees. The May 1 ribbon-cutting ceremony attracted an impressive crowd of state and local officials, national and local media, AGCO leadership and employees. Attendees at both events were treated to tours of the new facility and guided tours of the Jackson manufacturing factory.

The Fendt Lodge is designed in the grand style of a traditional Midwestern lake lodge, complete with a theater and conference rooms, historical and educational exhibits, product displays and Fendt equipment simulators and a merchandise shop and coffee bar. It serves as the brand’s North American hub for dealer training, sales meetings and brand celebrations while also introducing farmers and visitors to Fendt’s brand values, product innovations and test track driving opportunities. Tours of AGCO’s Jackson manufacturing facility, where Fendt’s track tractors and Rogator applicators are built, are also available.

“Fendt is recognized as an innovative and effective equipment provider, and The Fendt Lodge gives us a world-class facility to highlight our farmer-focused solutions,” said Joe DiPietro, Vice President for Fendt North America and AGCO General Manager for North America. “We’re excited to share the educational opportunities and brand experiences it offers farmers, students, dealers and our employees. Welcome to The Fendt Lodge!”