Deutz-Fahr distribution in East Africa

Grupo JAP will distribute the Deutz-Fahr brand through its local legal entities: Mobikey Tanzania, Mobikey Kenya, and Mobikey Uganda. With this partnership, Deutz-Fahr reinforces its commitment to supporting agricultural development in the region through reliable products and professional local support.

The new Deutz-Fahr product range, spanning from 25hp to 336hp, is now available to farmers, customers, and prospective dealers. This lineup responds to the diverse needs of East African agriculture, offering tailored power solutions that match varying crop value chains, soil conditions, and stages of mechanization across Tanzania, Kenya, and Uganda.

This agreement also underscores SDF global commitment to orchard value chains, particularly in East Africa, where mechanization of orchard crops has seen significant growth over the past decade. This evolution has become increasingly important in supporting agricultural productivity and enhancing export potential across the region.

“We are pleased to have reached this agreement, which marks a significant milestone in strengthening our presence in key growth markets such as East Africa”, commented Mr. Alessandro Maritano, SDF Chief Commercial Officer. “This is confirmed by the value of our expertise and local market know-how to achieve global diversification challenges and executing our distribution strategies”.

Both SDF and Grupo Jap have set targets:

• Increase the uptake of mechanization and productivity for farming customers
  
  
• Be closer to customers by strengthening the local presence in each of the three countries
  
  
• Maximize service levels by tailoring support to each market’s specific needs
  
  
• A long-term commitment to agriculture in the three countries through the investments which Grupo Jap and SDF will make in the next 5 years.

As commented by SDF’s CEO, Mr. Lodovico Bussolati in Moshi, Kilimanjaro, “This marks a significant milestone in SDF Group’s growth journey in Africa, reflecting our commitment to building strong partnerships and ongoing investment in the development of East African countries.”

In February 2025, SDF opened the first OEM presence in Tanzania, establishing the Sub-Saharan Africa Commercial Subsidiary with a purpose to deepen its support to its partners and farmers on the African continent.