In the fifth installment of ‘A Sustainable Year’ series, CNH looks at how real time crop analysis supports sustainability, and the technology that uses this data to boost efficiency, reduce waste and increase profit.

In 2023 CNH acquired machine vision company Augmenta, enabling CNH brands to offer sense and act application technology. It lets customers manage their crops more effectively without needing to sort through complex data to decide how much of an input (i.e., fertilizer) to apply in the field.

The article also includes an interview with Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, USA. He talks about the biggest challenges to crop protection facing the sector, how to best meet those challenges and the role technology needs to play in doing so.

Read the full story here.

Highlights

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