BKT and TOTY renew partnership

Once more, BKT and “Tractor Of The Year” (TOTY) have joined forces and strengthened their long-standing partnership. The official renewal signing to extend the sponsorship agreement for another four years, took place at BKT’s European Head Office in Seregno, Italy.

Innovation and sustainability are the watchwords that will characterize the award for the coming years, symbolizing the beginning of a new era for this long-established initiative. Starting from this year and fully in line with the continuous evolution that has been driving the world of agricultural machinery ever since, TOTY is going to introduce changes within the categories taking into account the power of tractors, as well as a renewed range of factors. 

“For us at BKT, the renewal of the TOTY sponsorship has been a natural choice. We have actually decided to partner for another four years this long-standing initiative that is founded on values we fully share and identify with. This is especially true regarding the forward-looking vision and the focus on sustainability – two elements that we have in common. So, we are definitely looking forward to celebrating together alongside the winners of this upcoming edition,” states Lucia Salmaso, Managing Director at BKT Europe.  

“We are honored to be accompanied on this journey by BKT, a renowned company in the agricultural sector”,  adds Fabio Zammaretti, President of Tractor of the Year.  “Last year, TOTY celebrated its 25th anniversary. This is why this year marks the beginning of a new chapter for us, which we have decided to inaugurate by introducing new categories that will reward the most innovative tractors in the industry.”

The event is scheduled for November 6 in the setting of EIMA International 2024 in Bologna, Italy.