BKT renews alliance with LaLiga championship

BKT, the Indian multinational specialized in Off-Highway tires, continues the agreement as Official Global Partner of the LaLiga football championship. The partnership of this event, enjoying popularity worldwide, runs up till the end of season 2024/2025.

 “It’s not football. It’s LaLiga.”  The one where the world-leading clubs challenge each other, where the most talented footballers play, the stars admired by the all devoted fans dreaming of becoming the same. But it is also a source of super emotions, since LaLiga is the most followed championship in the world: competition with a global reach that stands for talent and prestige.

These are the reasons why BKT has decided to continue the partnership with LaLiga as Official Global Partner.

BKT been involved for years in the international sports world as a sponsor of many championships in plenty of different sports. In addition to football, there is also basketball, cricket, and rugby – just because the company sees in sport a tool with manifold potentials. It arouses emotions and positive values, mainly team and cooperative spirit, and inclusion. These are themes which BKT feels strongly about and which the company means to communicate, spread, and promote all over the world.

Yet, the alliance with the Spanish football is a pairing that revolves under the sign of passionate enthusiasm. Started in 2019, this partnership is based on shared values.

BKT and LaLiga are actually united by the will of spreading sports culture based on respect for people and opponents, on commitment and determination, on taking up challenges, on perseverance and consistency, and last but not least on team working.

Lucia Salmaso, CEO of BKT Europe, comments: “We are proud of pursuing our journey alongside LaLiga. I like the idea that we are two important entities, each in its respective market, that are able to see beyond a simple marketing operation, rendering instead joint and mutual inspiration. The market now is the world. In order to act globally, a common language is needed to reach increasingly larger communities. That being said, what can be more viral than sport?”

Óscar Mayo, Executive General Director at LaLiga, detailed:

“LaLiga’s partnership with BKT over the last three years has allowed us to help them to increase its global exposure through our fans and audiences. We both look for excellence in what we do, and this is certainly a relationship that we are delighted to renew for a new cycle.”

LaLiga conveys emotions not only in Spain but worldwide so that BKT can reach millions of enthusiast, being present with its products in over 160 countries.

“This cooperation gives us again the opportunity to strengthen both our presence and brand awareness in Spain, a country we consider strategic and highly important in terms of business.”, Lucia Salmaso concludes. Through sports, we can reach our users by means of a channel that makes hearts leap, because sport is a simple and direct language that everyone can understand – and it is hence universal.”