Another Red Dot Design award for Steyr

Steyr, European tractor brand of CNH Industrial, has been awarded the 2022 Red Dot Design award in the Design Concept category for its “Hybrid Drivetrain Konzept”, a hybrid diesel-electric drive system conceived to power lightweight, high-horsepower tractors.

The Steyr Hybrid Drivetrain Konzept was entered into the Design Concept category, for design concepts and prototypes. As a winner in this class, the Hybrid Drivetrain Konzept will feature in the next edition of the Red Dot Design Yearbook and be showcased in the winners’ area of the Red Dot website. It follows the Steyr Terrus CVT tractor, which previously won the Red Dot Design Award in the Product Design category.

The Hybrid Drivetrain Konzept can provide fuel savings averaging 8% while delivering higher levels of performance in the field and on the road, offering substantial efficiency savings that will benefit both tractor owners and the environment.

“We are delighted that the hard work of our development team has been recognised by this award,” says Christian Huber, Vice President Global Tractor Product Management.

“While still only a concept study, it incorporates features which may find their way into future tractors in across our ranges. Electric drive systems have the potential to power a lightweight, high-horsepower tractor delivering fuel consumption advantages, plus new levels of driving experience and performance in the field and on the road,” Huber concludes.