Bushel Plus, global specialist in harvest optimization technology, will transition to the new company name “BranValt”. This rebrand reflects the company’s evolution from a specialist in harvest loss measurement to a global provider of integrated solutions that help farmers protect yields and maximize harvest efficiency.
“Our business has grown well beyond where we started. What started as a basement hobby is now available in 45 different countries worldwide,” says Marcel Kringe, Founder and CEO. “BranValt reflects who we are today, a global company with an expanding portfolio and where we’re headed as we continue innovating advanced solutions that help farmers protect their harvest and profitability.”
Under the BranValt name, the company will continue to offer its proven product lineup, including the SmartPan System, MAD Concaves, and the MiniCombine, along with its Harvest Academy, an international education and training program that helps farmers and ag equipment professionals optimize harvest operations.
According to Kringe, uniting these solutions under a new global brand is intended to make it easier for farmers to find, trust, and use the tools they need to reduce losses and improve harvest performance.
“Our commitment to delivering quality experiences, technical excellence, continuous innovation, and farmer success remains stronger than ever,” adds Kringe. “The same experienced team will continue to stand behind the products, partnerships, and customer support that farmers and dealers rely on.”
The BranValt name reflects both the company’s strategic vision and its agricultural roots: ‘Bran’ references Brandon, Manitoba, where the company was founded and continues to operate, while ‘Valt’ draws inspiration from the agricultural heritage rooted in Germany’s countryside, where the founder grew up.
Beyond geography, ‘Bran’ signifies strength and protection, as the nutrient-rich outer layer of grain, while ‘Valt,’ inspired by the word vault, represents safeguarding every kernel at harvest. Together, these elements embody a global agricultural spirit and BranValt’s enduring connection to farming communities worldwide.
Bushel Plus will begin introducing the BranValt name across select products, packaging, communications, and industry events..
“This rebrand strengthens our position as we scale globally,” said Kringe. “It also guides us for continued innovation in harvest optimization while keeping our focus exactly where it belongs: protecting farmers’ harvests.”
Bushel Plus products will continue to be available through the company’s global dealer network as the transition to the BranValt brand progresses, with the official change taking effect in July 2026.
