With the opening of a new training center alongside its factory in Altmoorhausen, Germany, Amazone is setting another milestone in the development of knowledge and training. The modern building complements the existing training concept with a centrally located, technically well-equipped location with direct access to the surrounding farmland.
The spaciously designed building with a total area of 2,430 square meters offers the perfect conditions for training, particularly in the sphere of Amazone plant protection and large-area machinery. For example, the large, covered area enables Amazone crop protection sprayers with boom widths of up to 48 meters to be fully unfolded and presented, a major advantage which is very useful in poor weather conditions. The training areas will be equipped with representative machines, models and simulations. The close proximity to the outdoor training areas makes it possible to even more intensively integrate field work into the training sessions across all products. In addition to the presentation area, the new building includes a large reception area, classrooms and a general conference room for various events.
The company set up its first training center in Hude back in 2008 where it initially organized and implemented its service training. With the founding of the Amazone Academy in 2019, the portfolio was expanded to include sales training, meaning that, today, a comprehensive program is available for various target groups. The Academy’s central facilities are now located in Altmoorhausen and Hude. Supplementary training programs take place at the main Amazone factory in Hasbergen-Gaste, as well as in the German sales subsidiaries and in cooperation with Deula in Warendorf. The Academy also offers specific training courses for sales and service at Amazone’s locations worldwide.
All year round use
People who develop, sell, maintain or use Amazone products take center stage at the Academy. Sales and service partners benefit from training sales staff and service technicians, whilst fcustomers are supported with practice-oriented driver training. Training courses are also organized and held within the Amazone Group for employees from After Sales, Sales, R & D, Production and Quality Assurance.
Training courses are offered all year round. The majority of the courses take place between October and March and cover a wide range of topics, from machinery and service, spare parts, machine use and crop production through to maintenance, troubleshooting and sales-support argumentation. The content is taught by experienced Amazone trainers and external lecturers. The Amazone Academy currently employs 14 people, including technical trainers, sales trainers, content managers for managing service documentation and content creators for creating Smart Learning modules.
The Academy therefore represents a central building block for ensuring service quality and strengthening international competitiveness, practical, innovative and future-oriented. In addition to training sessions, the new premises will be used as a venue for events such as press conferences, sales partner days and other major events.
