New Holland has signed up cricket icon Yuvraj Singh as its brand ambassador in India. This strategic partnership is in line with the brand’s ‘Asli Hero ki Asli Taaqat’ (Real Power of Real Hero) campaign, which recognizes and empowers Indian farmers.
The campaign is an ode to India’s real heroes, the farmer and celebrates their hard work and passion. Partnering with Yuvraj Singh, the ‘Asli Khiladi’ (Real Player) who has carved his own legacy on the field, New Holland highlights the resilience, determination, and hard work that both farmers and the sports icon embody.
Welcoming Yuvraj Singh to the New Holland family, Tarun Khanna, Director Marketing, New Holland India said: “At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit make him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the technology provided by New Holland machinery that enhances productivity and ease of operations.”
Speaking about his association with New Holland, Yuvraj Singh said: “Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, feels like a natural fit. Together, we celebrate the real heroes of our nation and help them build a stronger, more prosperous future.”
The campaign will implement a comprehensive media strategy, including TV commercial, digital, radio, print, outdoor advertising, on-ground experiential events, and dealership engagement.
