John Deere enters into strategic partnership with Drive TLV, a smart mobility innovation hub in Tel-Aviv, Israel. This collaboration aims at accelerating technological advancements in autonomy, advanced sensing, manufacturing, cybersecurity, connectivity, electrification, and more.
Companies working with Drive TLV represent various industries with shared interests in these advancing areas and can leverage Drive TLV’s vast network of startups and innovators. By focusing on specific customer challenges, Drive TLV will facilitate collaboration between John Deere and other participating companies and identify startups with the right capabilities and technologies to tackle challenges and create market-ready solutions.
This announcement follows John Deere’s presence at CES 2025 where four new and fully autonomous machines were revealed to support customers in agriculture, construction, and commercial landscaping and to address a shortage of available skilled labor.
“This is a great opportunity for John Deere to collaborate with other global industries and innovative startups on solutions for our customers,” said Wes Robinson, vice president, corporate development and strategy at John Deere. “Drive TLV has developed relationships with a broad ecosystem of technologists and entrepreneurs,” Robinson added. “Working with Drive TLV will give us better access to startup innovation and technology that can help drive forward game-changing advancements.”
“We are excited to welcome John Deere as a new partner at Drive TLV,” Itay Erel, CEO at Drive TLV, said. “Their approach to innovation, as the world’s largest manufacturer of equipment for agriculture, as well as road construction and forestry, aligns perfectly with our mission to foster advancements in the smart and sustainable mobility space. Together, we look forward to exploring new horizons and commercializing impactful solutions that enhance efficiency and sustainability across Deere’s current and future product portfolio.”
