BKT appointed Ludovic Revel as President Global OEM. With that, the tire manufacturer from India starts strengthening its growth strategy in the OEM channel for Original Equipment and consolidating BKT’s brand visibility among the major global players.
Having a background of nearly three decades of experience in the Off-Highway tire market gained at world-renowned companies, Ludovic Revel brings in sound knowledge of the industry, He has successfully achieved results in implementing business development plans. As BKT’s President Global OEM, Ludovic Revel will lead a team whose members will contribute to the company’s expansion in the OEM channel, leveraging a plan that is aimed at exploring new markets, new business and development opportunities.
“I am impressed by the remarkable growth path BKT has made over the years, taking the company to a prominent position in the specialty tire industry worldwide. It is an honor for me to join a company that is deeply rooted in sound traditional values, but has a strong international perspective, a clear strategy and strong ambitions for the years to come. We have the right resources, skills, know-how and production capabilities to convert into reality any business opportunity. Every choice will be thought out strategically to contribute to the development of BKT’s success in all segments and channels, starting from OEM”, says Ludovic Revel. “The focus of the new strategy will certainly be on building long-term relationships with OEMs worldwide, leveraging on common vision, as well as on an open and transparent dialogue, which will drive the customer satisfaction and company’s success in the global OEM channel.”
Ludovic’s approach marks the beginning of a new era for BKT, aiming to transform and enhance existing operations. This vision targets the integration and further improvement of service quality and operational effectiveness, setting new standards for the company on a global scale.
“At this crucial time for our industry, the joining of Ludovic Revel means a significant enhancement of our team. Under his guidance, BKT will respond to market challenges and position itself as a reliable partner in the global Off-Highway tire industry. His experience will be essential to our expansion process and to consolidating our global presence, with the goal of achieving other milestones”, concludes Rajiv Poddar, Joint Managing Director at BKT.
