Celebrating 60 years of Mahindra Tractor and the sale of 4 million tractor units since 1963, India’s largest tractor brand and part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M) unveiled ‘Desh ka Tractor: Mitti se Juda, Junoon se Saja’, a unique initiative in honour of the Indian farming community.
A tribute to the hardworking farming community in India, Mahindra Tractors showcased a life-sized tractor-themed sculpture that embodies the spirit of toughness of the farming community, inspired by the design of Mahindra’s renowned ‘Yuvo Tech Plus’ tractor. Innovative and imaginative, the sculpture reflects the diversity of Indian farming and crafted with blends of varied soils collected from over 4,000 farms across the country, showcasing the strong bond that exists between Mahindra and Indian farmers.
The essence of ‘Mitti se Juda Junoon se Saja’, embodies Mahindra Tractors spirit to create farming solutions that are connected to the land, with the practicality to work across all kinds of terrain efficiently and effectively. It symbolizes our ‘junoon’ (obsession) to transform farming and enrich lives across India and the world – over the last 60 years and beyond.
The sculpture was unveiled in the presence of Mr. Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd. at a function held at the company’s Nagpur manufacturing facility.
Mr. Wagh explained the essence of the initiative, saying, “As we celebrate this milestone of serving 4 million customers over 60 years, we wish to acknowledge the farmers’ trust that has enabled us to achieve this feat. It has inspired us to create ‘Desh ka tractor’, showcasing the strong bond between Mahindra Tractors and the hardworking, relentless, and courageous Indian farmer. I extend my heartfelt appreciation to all who helped us reach this milestone.”
Spanning 60 years, Mahindra has broadened its tractor offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 4 million Mahindra Tractors customers.
About Mahindra Tractors
Mahindra has been India’s No.1 tractor brand for over decades. Having rolled-out its first tractor in 1963, through a joint venture with International Harvester Inc., USA, Mahindra & Mahindra in March 2019 became the first Indian tractor brand to sell 3 million tractors, inclusive of sales to global customers.
Known for their build quality and performance on rugged and unforgiving terrain, Mahindra’s tractors have earned the company both the Deming Award and the Japanese Quality Medals. The company is the only tractor manufacturer to have achieved this feat and today has one of the most diverse range of tractors developed for multi-functional use for both domestic and global markets.
Mahindra has a presence in over 50 countries across six continents with the U.S. is the largest market for the company outside India. Today Mahindra has a global manufacturing and assembly presence worldwide with an on-ground presence in North America, Brazil, Mexico, Finland, Turkey, and Japan through subsidiaries.
