AGCO is preparing for its annual Tech Days in North America on June 26 and 27, 2024. The event will highlight the company’s solutions for mixed fleets. Those solutions are delivered through its brand portfolio, including Fendt, Massey Ferguson, Valtra and the newest precision ag brand, PTx.
“Managing a farm is complicated, managing the right machine and technology for the job shouldn’t be,” said Eric Hansotia, AGCO’s Chairman, President and Chief Executive Officer. “AGCO is offering differentiated equipment brands to serve all farmers’ needs and can effectively retrofit almost any make or model of equipment with technology that will lead to higher yields with fewer inputs. This is how we have consistently put Farmers First for years.”
AGCO Tech Days 2024 is a testament to the company’s mixed fleet and retrofit-first mindset, demonstrating technology solutions to serve almost any brand a farmer operates. The Farm Office Station will emphasize the importance of managing mixed fleets, showcasing machines and technology, including the Fendt Rogator 900, the Massey Ferguson 5S equipped with PTx Trimble guidance and Precision Planting’s Panorama. AGCO will also demonstrate its fully autonomous grain cart, baler and tillage equipment, as well as automated targeted spraying solutions and much more. The event will highlight the integration of AGCO and Trimble’s next-generation ag technologies for farmers and original equipment manufacturers (OEMs), which include solutions for every season and crop and will underscore the potential of generative Artificial Intelligence (AI) in agriculture.
The PTx brand represents the full precision ag portfolio and is the company’s latest investment in technology and innovation. It builds on AGCO’s equipment and technology brands already established around the world.
The premium Fendt brand exemplifies innovation and is expanding to serve farmers beyond Europe, with rapid growth in North and South America. Massey Ferguson has been serving farmers for more than 175 years and remains the global choice for straightforward, dependable and accessible ag equipment. Valtra equipment, steeped in Nordic heritage, is known for its hard-working, reliable, versatile and easy-to-use products serving global farmers with a strong presence in northern Europe and Latin America.
“Each brand’s unique value proposition and strategic fit within industry segments, reinforces AGCO’s vision for smart farming solutions, a steadfast vision in the making since AGCO was founded just 34 years ago,” said Hansotia. “We are taking our entire portfolio to farmers in a unique way. This includes offerings from equipment dealers, specialized and differentiated precision ag retrofit dealers, and PTx technology solutions that can come factory fit for OEMs and AGCO brands Fendt, Massey Ferguson and Valtra. Our offerings are further enhanced by FarmerCore, a new distribution model in North and South America taking the business from brick and mortar stores to the farm, which is where and how farmers want to be served.”
Threaded throughout AGCO’s entire portfolio, are precision ag and clean technology solutions that help farmers more sustainably feed the world today and far into the future. Growing for the future is also the focus of AGCO Finance, AGCO’s financing provider, as it works with dealers around the world to provide farmers tailored and flexible solutions.
