Jacto from Brazil presents its new brand with the traditional green three-leaf clover, now in orange instead of green, and typography with a new design.
The change is part of a more comprehensive visual communication movement of other Grupo Jacto brands: Síntegra, Unipac, and Rodojacto. Therefore, all of the Grupo business units will adopt the same clover ad typography in their logos, but in different colors representing each business.
The objective is reinforcing, through visual elements, the idea of unity and strength of Grupo Jacto and creating a more significant position of the business brands, based on three values: simplicity, authenticity, and solidity, robust features that have consolidated Jacto in the market over its 75 years of history.
Currently, Jacto’s brand has three business divisions. The first is Jacto Portables, whose portfolio includes backpack sprayers, pruning equipment, and granule spreaders. The second one is Jacto Ag, whose portfolio comprises fertilizer spreaders, self-propelled and tractor-mounted sprayers, planters, coffee and sugarcane harvesters, and technologies for precision agriculture. And the third one is Jacto Next, an area of agricultural digital services.
With the brand change, another business unit of Grupo Jacto, Jacto Clean, which specializes in pressure washers, vacuum cleaners, motor pumps, extractors, sanitizers, and cleaning products, has also become a division of Jacto’s brand.
“Jacto has changed the green clover to orange, the predominant color the market recognizes us. Likewise, Jacto Clean’s customers already recognized it as ‘Jacto’. What we did was to make this identity official and applying the brand easier “, explains Wanderson Tosta, Jacto Marketing Director. “However, each company will continue to work differently under the same brand”.
