Celebrated for its role in the Green Revolution and for pioneering India’s first indigenous tractor, the new tractor range from Swaraj Tractors epitomizes its dedication to advancing India’s agricultural mechanization and addressing the evolving needs of Indian farmers. The new Mera Swaraj range has been launched within India’s rapidly expanding 40-50 HP tractor segment. Swaraj is part of Mahindra Group.
The new tractors seamlessly blend power, reliability, and style to conquer challenging conditions with the latest features and technology, meeting the demands of modern-day agriculture. These new tractors deliver power and increased productivity in both existing and emerging applications.
Hemant Sikka, President – Farm Equipment Sector, M&M Ltd., commented, “Swaraj brand’s resonance in the hearts of Indian farmers is a source of pride. Through this new range, we’re offering latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.”
Harish Chavan, CEO – Swaraj Division, M&M Ltd., expressed excitement about the introduction of new tractors, stating, “With this new tractor range, we’re steering the brand into the future, by enhancing its core of power, reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.”
Through this new range, Swaraj has infused modern aesthetics, integrated contemporary design elements, and preserved its brand’s authentic timeless design, ushering in a sense of modernity and in a new era for the brand. Furthermore, to enhance the brands appeal to a wider customer base, Swaraj has also roped in its own satisfied customer and legendary cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign. The new campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj’s customer base.
Capabilities Mera Swaraj
Higher CC (Cubic Capacity) and higher torque engines
Enhanced hydraulic lift capacity
6-speed PTO to handle heavy and modern farm implements
Engine with a 400-hour service interval, reliable front axle and transmission
Option of multispeed 12+3 transmission IPTO and 4WD available across the range
Enhanced comfort with side shift, IPTO, and easy hitch features
Stylish single-piece bonnet with digital cluster, LED tail lamps, and daylight running options
Standard warranty of 6 years or 6000 hours
