Agritechnica Asia in Thailand, this coming May, will launch a new feature: “Startup Day”. Debuting at this Asian trade fair for crop production technology, the Startup Day will spotlight entrepreneurial innovations and strengthen cross-regional cooperation between Europe and Asia.
From 20 to 22 May 2026, Agritechnica Asia, co-located with HortEx, will once again bring together agricultural mechanization and horticulture under one roof and thus provide a focused platform for solutions that reflect the region’s most urgent production challenges. Exhibitors, including a range of startups, will present technologies ranging from automated harvesting and protected cropping systems to precision irrigation and energy‑efficient greenhouse solutions.
International participation is highlighted by more than 350 exhibitors from across the world, including eight country pavilions and a technical program featuring around 100 international speakers on sustainable crop production, horticulture, climate‑resilient systems, digitalization, mechanization, and regional market insights.
Full-Day forum for startups
For the first time, Agritechnica Asia will host a full-day format exclusively dedicated to startups, investors, corporations, research institutions, and policymakers. The initiative is designed as a platform to foster innovation that not only showcases technological breakthroughs, but also addresses the structural and regional challenges and opportunities that startups encounter, from access to capital and regulatory barriers to scaling strategies, digital transformation, and climate resilience in agriculture.
“With Agritechnica Asia 2026, we aim to build the startup and innovation hub for the region. Our goal is to bring together ecosystem players from around the world, spotlight local innovators and entrepreneurs, and help new technologies find a smoother path into diverse Southeast Asian markets. The Startup Day creates space for collaboration where we hope to support practical solutions and long‑term partnerships that address the region’s most pressing agricultural challenges,” said Christopher Armstrong, Start-ups & Open Innovation, DLG Markets.
DLG Markets has established a strong and growing partner ecosystem to support the startup initiative. Confirmed partners include Bosch, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA),Thailand’s National Innovation Agency (NIA), The Technical University Munich (TUM); the German-Thai Cooperation Project (GETHAC), the German Federal Ministry for Economic Cooperation and Development (BMZ).
Startup Day program
The Startup Day program will take place on 21 May, offering a dynamic, interactive program. Highlights include a Bosch-led hackathon, the AgriSpark 2.0 final organized by GETHAC and SEARCA and its AgriInnovate sessions with the launch of a new agricultural innovation funding facility for Southeast Asia, rapid-fire startup pitches, a joint high-level panel with all key partners, and a dedicated networking reception for startups, corporates and investors. With the introduction of the startup initiative program, Agritechnica Asia underscores its commitment to fostering sustainable agricultural transformation in Asia.
About Agritechnica Asia
Agritechnica Asia is held annually, alternating between Thailand and Vietnam, and reflects the growing importance of Asia’s dynamic agricultural markets. Designed to address the specific needs of growers in the entire Asian region, the exhibition highlights machinery, solutions, and practical innovations tailored to Asia’s diverse cropping systems.
The show is organized by the German Agricultural Society (DLG) in cooperation with the Ministry of Agriculture and Cooperatives of Thailand (MOAC). Germany joins as official partner country, represented by the Federal Ministry of Agriculture, Food, and Regional Identity (BMLEH).
Agritechnica Asia takes place in parallel with HortEx, Southeast Asia’s exhibition for professional horticulture and floriculture. Together, the two events provide a comprehensive overview of machinery, technology, and solutions for both crop production and horticulture. HortEx is organized by Minh Vi Exhibition and Advertisement Services Co., Ltd. (VEAS), Nova Exhibitions BV and DLG.
