In this roadshow, BKT was joined by a Deutz-Fahr tractor from partner SDF: a 7250 TTV model, fitted with agricultural tires from the BKT Agrimax range.
The tour, which began in San Sebastián on the occasion of the Real Sociedad de Fútbol — FC Barcelona match, later landed in Vitoria-Gasteiz for the encounter between Deportivo Alavés and Real Betis Balompié. The third and final stage was held in Bilbao this past weekend, on the day of the iconic Basque derby between Athletic Club — Real Sociedad.
BKT and Deutz-Fahr thus reached three of the most important cities in the Basque country to bring the football passion to life for all fans, immersing them in memorable experiences.
“Our relationship with SDF is a well-established collaboration, and their presence by our side with one of their Deutz-Fahr tractors is a confirmation of a relationship based on shared vision and mutual commitment to the agricultural sector. Through the BKT Tour, in addition to celebrating the bond between fans and territory, we wanted to emphasize the synergy that ties us to tractor manufacturers, in this case SDF, enhancing a partnership that can generate value in every aspect”, commented Lucia Salmaso, Managing Director, BKT Europe.
” This initiative has allowed us to sow and spread our values among the fans who follow the world of football.” — stated Alessandro Maritano, Chief Commercial Officer, SDF. “Participating in the BKT Tour gives us the opportunity to approach a new context, bringing in our tractors through the Deutz-Fahr 7250 TTV customized with BKT.”
In the BKT fan zones, supporters were able to experience the pre-match atmosphere through several activities, starting with the chance of capturing their memories as they raised the LALIGA trophy towards the sky in front of a photo booth customized for each fanbase. While waiting for the kickoff whistle, they had the chance to play the BKT Challenge, a challenge that combines technique and precision where the goal is to try to hit the BKT tires. In addition, they had the unique opportunity to meet a club and city legend who were available for photos and autographs: Xabi Prieto in San Sebastián, Manu García in Vitoria-Gasteiz, and Iker Muniain in Bilbao.
The BKT Tour made an additional stop at the Mercado de Abastos, Vitoria-Gasteiz’s main city market and a key gathering place for the entire community, which through this event was transformed into a place that was able to unite tradition, sports, and entertainment.
For BKT, the Euskadi Roadshow is a way to engage in dialogue with a territory where football is a fundamental lever of the community. Through sport and initiatives like this, BKT chooses to be present and close, and an active part of those who share the same values of cohesion and belonging.
