BKT will be Cricket Australia’s (CA) naming rights partner of the anticipated Men’s One Day International and T20 International series against India, starting next month. The marquee matches between Australia and India will be titled the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series.
The three-match BKT ODI series will commence in Perth on October 19 and the five-match BKT T20I series begins in Canberra on October 29, with the eight matches providing one of the most anticipated white ball showdowns on the year.
Cricket Australia’s leadership is visiting India this month as Australia competes in the ICC Women’s World Cup and to engage with key stakeholders who support CA, highlighting the significance of this partnership and the growing ties between the two countries through sport.
The partnership strengthens BKT’s longstanding association with cricket and reflects its continued commitment to advancing the sport globally, guided by its ‘Growing Together’ philosophy, which fosters long-term value through collaboration and community impact.
Todd Greenberg, CA CEO said: “We’re delighted to welcome BKT Tyres as the Naming Rights Partner for these marquee series. Their passion for cricket and dedication to creating immersive fan experiences align perfectly with our vision for the sport. We’re expecting huge crowds across Australia for the eight matches in the ODI and T20 series and it’s great to have a partner who shares our excitement about this series and for the game itself.”
Rajiv Poddar, BKT Joint Managing Director said: “This partnership with Cricket Australia marks a strategic milestone in strengthening BKT’s global footprint and deepening our connection with key markets where cricket is more than a sport, it’s a shared passion. As an Indian-origin company with a strong international presence, we see this collaboration as an opportunity to build brand equity, create meaningful engagement with fans across both India and Australia, and celebrate the values of performance, resilience, and teamwork. Australia has been a key market for us for over a decade, and we are excited to elevate our journey in line with our ‘Growing Together’ philosophy.”
