Despite a sharp contraction in the global market, Same Deutz-Fahr Group (SDF) from Italy reached above-average performance in 2024. According to the company management, SDF increased its market share and consolidated its position in the market.Group
The global tractor market relevant to SDF saw a significant downturn, with approximately 226,000 units sold in 2024 compared to around 277,000 in 2023 (-18.6%). Within this scenario, the Group recorded a smaller drop in volume than the market average, selling about 24,000 units (-16.3%), and increased its global market share to 10.4% in 2024, up from 10.1% in 2023 and 9.4% in 2022.
The first quarter of 2025 confirms a continued strengthening of SDF’s market share, despite a further decline in global volumes. In detail, SDF posted revenues of €1,638 million in 2024, with a smaller revenue decline than the sector average, and achieved EBITDA of €187 million, equal to 11.5% of revenue – the second-best result ever in percentage terms – confirming the Group’s solid financial position. Investment in R&D remained a strategic priority, reaching €75 million in 2024.
The company’s international expansion continued with the opening of new commercial branches in Mexico and Tanzania, complementing the Group’s eight existing production plants and 14 commercial branches across Europe, Asia, the Americas, and Africa.
European and global markets
Despite a general decline in tractor demand, SDF increased its market share in the main European countries managed by importers, reaching 12.7% (+1.9% vs. 2023). Its strong position in the specialist segment is well established, thanks to a product range that includes tractors (such as the four-wheel steering tractor), harvesting machines, and autonomous vineyard robots. In this segment, SDF’s market share also grew in the main European countries where the Group operates through its commercial branches, rising from 22.4% in 2023 to 23.5% in 2024. The first quarter of 2025 confirms significant growth in SDF’s market share in this sector, bucking the trend of the overall decline in global sales volumes.
From a geographic perspective, in 2024, sales of agricultural machinery in Europe accounted for 60% of revenue, while the non-European share accounted for 40%. Despite the challenging global market* context, SDF posted positive growth both in European and non-European markets. Performance in non-European markets was supported by increasing demand for agricultural mechanization and a targeted expansion strategy.
Turkey deserves special attention as a strategic market for SDF. Despite an overall market contraction, the group’s market share in the country grew significantly, rising from 9.9% in 2021 to 13.7% in 2024. Underscoring Turkey’s strategic importance, last year SDF inaugurated a new engine manufacturing plant in the country, further strengthening the Group’s overall production capacity and industrial integration on a global scale.
*Global market excluding: China, India, USA, Brazil, Taiwan, Canada, and the United Arab Emirates
