AGCO Corporation and Same Deutz-Fahr Group (SDF) from Italy have signed a supply agreement that will offer farmers worldwide a low-mid range horsepower tractor portfolio for AGCO’s Massey Ferguson brand.
Beginning mid-year 2025, tractor manufacturer SDF will produce proprietary tractors with up to 85 horsepower for most global markets. “AGCO and Massey Ferguson’s Farmer-First approach is centered on creating a consistently exceptional experience for our farmers,” said Luis Felli, Senior Vice President and General Manager, Massey Ferguson.
“We are proud to have a partner like SDF who shares our passion for serving the world’s farmers. This partnership will strengthen Massey Ferguson’s position in the low-mid horsepower tractor segment globally, allowing us to provide more farmers with straightforward and dependable equipment to drive their productivity and maximize profit.”
The new product range will be offered with various powertrain options to match diverse needs of customers and markets. AGCO expects the refreshed Massey Ferguson portfolio to help grow market share in the segment of up to 85 horsepower.
“We are pleased to have reached this agreement, which highlights the efficiency of SDF’s vertically integrated production system in all our facilities,” commented Alessandro Maritano, SDF Chief Commercial Officer. “This confirms the value of our in-house expertise and know-how in designing and manufacturing proprietary core components, ensuring excellence and innovation worldwide.”
Both companies have set ambitious targets for the partnership, which include:
- Increase customer satisfaction and loyalty across all regions, by leveraging Massey Ferguson and SDF’s joint expertise and capabilities to meet farmers’ needs
- Drive profitable growth that leverages best cost manufacturing, high quality production and economies of scale
The Massey Ferguson global distribution network will begin transitioning to the new offerings in mid-2025 in a phased approach across most global regions.
