In 2023, Italian Same Deutz-Fahr (SDF Group) achieved a turnover of 2,031 million euros, up 12.6% from the 1,803 million euros recorded in 2022 and up 60% from the pre-Covid 2019 turnover. EBITDA (profit) reached 322 million euros, or 15.9% of turnover, up from 11.1% in 2022.
The growth in turnover is the result of implementing the strategic plans adopted from 2010 to date. The first (2010-2020) was based on two pillars: internationalization and complete renewal of the product range.
The second, still ongoing (2020-2025) is focused in Europe on digitalization and the development of new additional services to the product, and in non-European markets on investment in dedicated products and increased commercial presence.
The launch of new products characterized by a major technological upgrade, the focus on improving the product offering for vineyards, orchards and olive groves and a wide-ranging commercial strategy combined to enable SDF to consolidate its presence in Europe, where revenue reached 1,138 million euros, in line with 2022 values despite a 6% drop in the market.
SDF is also consolidating its position in the specialized segment thanks to the positive performance of Grégoire in grape harvester machines, and VitiBot in autonomous electric robots for working in vineyards.
The non-European component of total turnover increased from 24% in 2019 to 34% in 2021, and to 44% in 2023, in line with the implementation of the strategic plan, which envisaged an overall growth in turnover and the balancing of the European share against the non-European share. Italian and European turnover of 10% and 56% of total turnover. Turnover in Turkey more than doubled with revenue of 488 million euros (compared to 194 in 2022).
Investment in R&D increased to 67 million euros for product innovation with a particular focus on connected and self-driving tractors.
