NH North America goes yellow

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Throughout 2024, New Holland will evolve toward a unified brand image and global identity with the transition of its North America hay and forage equipment styling to a striking yellow. This update matches the styling of New Holland haytools across the globe. The Pro-Belt round baler was the first to debut its yellow styling during National Cattlemen’s Beef Association’s CattleCon 2024. Also  Speedrower PLUS self-propelled windrowers and BigBaler PLUS and BigBaler High Density large square balers will make the change to yellow styling later this year.

“As New Holland looks forward to its next chapter in hay and forage excellence, we embrace this radiant new yellow that symbolizes more than just a paint color change,” states Melissa Kelly, livestock and dairy segment lead for New Holland.“ It embodies a bright evolution, where tradition meets modernity, and continued success for generations to come.”

Yellow styling is not unfamiliar to New Holland customers. It’s a visual identity shared by legacy harvesting equipment, including FR Forage Cruisers and CR Twin Rotor combines.

“Yellow with its sleek and bright appearance”, according to the manufacturer, “serves as a beacon for the technological advancements and innovations to come for New Holland hay and forage equipment. The vivid palette also symbolizes a dedicated effort to illuminate a brighter future for farmers, ranchers and growers worldwide.”

Model year 2024 Speedrower PLUS self-propelled windrowers and BigBalers with the new yellow are expected to arrive at New Holland dealerships across North America in summer 2024. Despite the new paint color change, North American model numbers will remain unchanged, ensuring a seamless transition for customers.

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