One Smart Spray wins award

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The One Smart Spray system, a collaborative project between Fendt and Bosch BASF, won the CropLife IRON Showstopper Award at the 2023 Midwest AG Industries Exhibition (MAGIE) Show in Bloomington, IL USA. The honor was given by Croplife IRON magazine and the Illinois Fertilizer & Chemical Association (IFCA) to the product recognized by attendees as the “best in show.”


One Smart Spray is a precision ag technology that leverages high-resolution cameras to detect weeds in real time and spray herbicide only where needed, reducing the use and cost of inputs for growers. Fendt is integrating One Smart Spray into its Rogator 900 solution , a self-propelled, adjustable-height applicator.

“We’re very honored with this recognition,” said David Fickel, senior marketing manager, AGCO Application. “The Showstopper Award traditionally goes to the product that generates the most ‘buzz’ at MAGIE, and One Smart Spray really captured attendees’ attention.  The field tests are confirming the system’s accuracy and ability to reduce inputs and costs, so we’re excited to get it into farmers’ fields.”

One Smart Spray is currently in field testing. General availability is anticipated in 2025.

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