Mahindra & Mahindra Ltd. Has gone into partnership with Sarga MotoCorp to distribute its farm equipment in Tanzania. With a presence in the country since 2008, Mahindra offers a full range of tractors and farm machinery, across the complete ag machinery value chain.
A company with global business operations, Sarga MotoCorp will bring its automotive industry expertise and market knowledge to farmers in Tanzania. As part of the partnership, Sarga has established a showroom in Dar es Salaam, while also setting up a warehouse and workshop at the same location. Sarga also plans to expand its presence across the country by further setting-up more showrooms in the coming months.
Sarga will also onboard over twenty-five Mahindra Certified Service Points (MCSP) and three spare part dealers throughout Tanzania to ensure availability of parts and services.
Speaking about the launch, Kedar Apte, Chief of International Operations, Farm Equipment Sector, Mahindra & Mahindra said: “Committed to transform farming and enrich lives of farmers world over, we at Mahindra are proud to further our purpose through our partnership with Sarga MotoCorp in Tanzania. Through this partnership we will not just sell tractors and farm equipment, but will bring benefits to the Tanzanian farmer. ”
Speaking about the launch, Sandeep Singh, Founder and CEO, Sarga said, “We are proud to introduce our farm business in Tanzania. It is also a moment of pride for Sarga MotoCorp to partner with Mahindra.”
Sandeep Singh further added, “The channel will also provide customers with a service experience, with its over 25 certified service outlets, with a well-trained and experienced staff. In addition to our service, we will also offer two-year warranty, plus 1 year/1000 hours maintenance kit, which ensures complete peace of mind for the farmers of Tanzania. We are committed to contribute significantly towards initiatives such as “Build Better Tomorrow”, in Tanzania, that aims to enhance the engagement of the youth in the agricultural sector for sustainable and improved livelihood”.
Mahindra has been present in Africa through its tractor and automotive business for more than two decades, exporting its tractors to over 30 markets in the continent, with a strong presence in Tanzania, Algeria, Benin, Nigeria, Kenya, Sudan and South Africa. In automotive, Mahindra has a presence with products catering to both the personal and commercial vehicle space, like SUV’s and pick-ups, medium and heavy commercial vehicles, construction equipment and generators. Mahindra is currently working on providing affordable tractors and crop specific mechanisation solutions like rice transplanters, harvesters for paddy, cereal harvesters, and potato planters, developed specifically for the African market.