Christian Kohler new CCO

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Prof. Christian Kohler has joined, specialist for herbicide-free weed control from Germany, as new Chief Commercial Officer (CCO).  Kohler will provide extensive experience in sales, marketing and business development to further drive’s international growth, being responsible for all sales and marketing operations in the company.

Christian Kohler has over 20 years of management experience in international sales, marketing and business development. Having worked as International Senior Director and Management Consultant at large leading OEMs such as CNH Industrial, BMW Group, Mercedes Benz as well as at leading Tech-Scaleups from Germany, he expanded their businesses on an international level. His passion for agricultural businesses, led him to spend more than 10 years adding value to the industry. At the IE Business School, Kohler teaches young and senior executives as an associated sales and marketing professor.

“I am thrilled to be joining at this exciting time in the company’s growth trajectory.’s innovative technological solutions are truly outstanding and transformative in the agricultural industry, and I am excited to bring these customer values with the highest business impact to farmers around the world.”

“We are delighted to welcome Christian Kohler to the team. His expertise in sales and marketing, combined with his extensive experience in the agricultural industry, will be invaluable as we continue to expand our presence globally”, says Dirk Vandenhirtz, CEO of GmbH has been growing rapidly in recent years, with its innovative technology allowing farmers to reduce herbicide use up to 80%. The company has been expanding its operations globally, with customers in Europe, the United States and Asia.

With Kohler on board, is poised to continue its expansion and bring its technology to even more farmers around the world. A technology that works like chemistry. But without chemistry.

“I am looking forward to working with the team to further drive the company’s international growth and continue to bring innovative technology and highest customer value to many farmers,” Kohler concluded.

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