Pöttinger is well positioned internationally. The company uses its resources in a targeted manner to achieve the greatest possible efficiency and customer proximity. Trade fairs and exhibitions play a major role to accomplish this goal. However, international trade fairs taking place at nearly the same time, create challenges for both exhibitors and visitors. In close consultation with SIMA organisers, Pöttinger therefore decided to cancel SIMA 2024 participation.
SIMA, the largest trade fair for agriculture in Paris, France, will take place again in November 2024. This time without Pöttinger however. In the pandemic years, the trade fair landscape and visitor behaviour changed considerably. “We will focus our resources more specifically into communicating directly with our clients and emphasize activities that address our end customers and their needs. We want to support them in the best possible way, according to the motto: “Everyone needs agriculture!”, Gregor Dietachmayr, Speaker of the Executive Board, comments on this decision.
Direct contact enables the company to convey its product portfolio and digital solutions for grassland and arable farming products even better. Activities will continue to include local and national events alike. However, focus will be placed on flexible product training and presentations tailored to customer needs.
As a company with a long tradition, Pöttinger is of course sticking to the trade fair tradition and will continue to participate in international trade fairs. “As a globally active company, we would like the international trade fair organisations to coordinate their schedules better for the benefit of the exhibiting companies and visitors,” explains Dietachmayr. With the relief of the bulging trade fair calendar, the attractiveness of individual events can certainly be increased again.