Kverneland Group has signed an agreement to acquire 100% of the shares of BC Technique S.A.S. from France, producer of inter-row cultivators, rotary hoes, guidance interfaces and tine harrows, which are distributed under the Phenix Agrosystem brand.
These products and solutions are well fitted for the future of sustainable farming and enable customers to achieve efficient, accurate and consistent cultivation and weed control.
According to Mr. Yasukazu Kamada (President and CEO of Kverneland Group), the Phenix Agrosystem products are further strengthening Kverneland Group’s and Kubota’s strategic commitment to provide sustainable arable farming methods. “There are synergies in bringing the product systems and solutions from these two companies together, and thereby also valuable benefits for the distribution partners and farmers.”
“The Phenix Agrosystem distribution partners and customers are an important asset”, Hamada continues and confirms the continuation of the Phenix brand and its distribution. “In parallel, the products will be introduced under the Kverneland and Kubota brand and distribution networks.”
Current owner of Phenix Agrosystem, Mr. Mathias Bounon and his team, are continuing in the BC Technique company to support the transition. Mr. Bounon: ‘’Kubota and Kverneland Group are sharing the same vision and development strategy as Phenix Agrosystem. We see great opportunities and synergies in becoming part of this Group. It will strengthen the Phenix products presence across the world, supporting environmental friendly farming practices, making farming more sustainable and healthier.’’