Fella brand name disappears

Share this item

The production of forage harvesting equipment under the Fella brand name will end in Q2 2024. This means that from the 2024/2025 season, only implements will be produced for Fendt and Massey Ferguson at the current Fella site in Feucht, Germany.

With this decision, AGCO is strengthening its core brands Massey Ferguson and Fendt in the forage harvesting equipment segment. The conditions for growth for both brands have already been created by substantial investments at the Feucht site. Further investments in new product development are already underway.

“With the concentration of forage harvesting technology on our full-line Fendt and Massey Ferguson brands and the ongoing investments by us and our distribution partners, we are well positioned to generate further significant growth through our exclusive Fendt and Massey Ferguson distribution partners,” says Jürgen Linder, Vice President Distribution Management Europe, Asia, Africa and Australia.

Leave a Reply

Your email address will not be published. Required fields are marked *

Stay Connected

More Updates

Mahindra September 2023 tractor sales
Trade news

Mahindra sales lagging behind

Mahindra’s Farm Equipment Sector (FES) published its tractor sales numbers for September 2023. Domestic sales were at 42,034 units, as against 47,100 units during September

Read More »
BetterPick robotic harvester
Business news

CNHi invests in robot harvesting

CNH Industrial continues to support the acceleration of smart harvesting technologies with a minority investment in the California-based start-up Advanced Farm Technologies, which specializes in

Read More »
Amazone CurveControl
Product news

Precise fertilizer application

The Amazone CurveControl software option, adjusts the lateral distribution to the various cornering speeds and corrects the movement of the spread pattern in centrifugal fertilizer

Read More »
Mahindra September 2023 tractor sales
Trade news

Mahindra sales lagging behind

Mahindra’s Farm Equipment Sector (FES) published its tractor sales numbers for September 2023. Domestic sales were at 42,034 units, as against 47,100 units during September

Read More »
BetterPick robotic harvester
Business news

CNHi invests in robot harvesting

CNH Industrial continues to support the acceleration of smart harvesting technologies with a minority investment in the California-based start-up Advanced Farm Technologies, which specializes in

Read More »
Receive the latest news

Subscribe to our newsletter