New Holland wears the Leader’s Jersey at the Giro d’Italia

Share this item

New Holland Agriculture has unveiled a T5.140 Dynamic Command in a livery specially designed to celebrate its sponsorship of the upcoming Giro d’Italia which is on display at the Fieragricola show in Verona, the city that will host the arrival of the final stage.

The tractor has been customised with a wrapping inspired by the jersey worn by the race’s General Classification leader, the iconic “maglia rosa”. It will follow the route of the 105th edition of the Giro d’Italia, joining the spectators supporting the riders at the arrival of every stage, with stops along the way to meet cycling enthusiasts in local farming communities.

Carlo Lambro, New Holland Brand President said: “Our tractor in its Leader’s Jersey livery will also be at the centre of a rich programme of events that will unfold throughout the year, bringing the passion and emotion of the Giro d’Italia to cycling and sports fans for months to come. It is a great way to celebrate the values that the Grand Tour has in common with New Holland and agriculture: determination and passion that drive us in everything we do.”

The tractor’s special livery was designed by CNH Industrial’s Design Centre. David Wilkie, CNH Industrial Design Director, explains: “We based our design on the colour palette of the Giro d’Italia. We used the pink colour of the leader’s jersey to denote the sporting excellence of a winner, the drive, performance and staying power that it takes to win a Grand Tour race – the same qualities that New Holland tractors demonstrate in the fields as they overcome the daily challenges of farming to reach their goals. We used black in graphic elements that evoke the speed of the riders, the spinning wheels of their bikes and create a strong visual link to the Giro d’Italia.”

The iconic “maglia rosa” was introduced in 1931 to make it easier to identify the race leader in the peloton. The idea came from Armando Cougnet, a journalist at “La Gazzetta dello Sport”, the Italian sports newspaper that created the Giro d’Italia and was printed on pink paper. Learco Guerra was the first rider to wear the “maglia rosa” after winning the first stage of the 1931 Giro. Over the years he was followed by legendary riders whose sporting spirit lives on in New Holland’s T5.140 Dynamic Command in its “maglia rosa” livery.



Leave a Reply

Your email address will not be published. Required fields are marked *

Stay Connected

More Updates

Valtra modernizes Suolahti plant in Finland
Business news

AGCO invests in Valtra plant

Valtra modernises and expands their brand home factory in Suolahti, central Finland. Recent investments in the AGCO subsidiary enable improved manufacturing efficiency and better working

Read More »
Holland Agri Machinery
Trade news

Homburg and Doornbos acquire HAM

Homburg Holland and Lasse Doornbos have jointly taken over the operations of Holland Agri Machinery (HAM). HAM is specialized in exporting agricultural machinery globally, including

Read More »
Valtra modernizes Suolahti plant in Finland
Business news

AGCO invests in Valtra plant

Valtra modernises and expands their brand home factory in Suolahti, central Finland. Recent investments in the AGCO subsidiary enable improved manufacturing efficiency and better working

Read More »
Receive the latest news

Subscribe to our newsletter