Artificial Intelligence in sugarcane harvesting in India
Innovation
DBad

AI-driven sugarcane harvesting

Gangamai Sugar Mill, in collaboration with Mahindra, has achieved a significant milestone by adopting artificial intelligence (AI) and remote sensing technology for sugarcane harvesting planning

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MF 5M Red Dot design award
Innovation
DBad

MF 5M gains Red Dot award

The Massey Ferguson 5M Series has received the Red Dot award for Product Design 2025. The award is judged by an international jury of 43

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European market recovery CEMA
Trade
DBad

European market slightly recovers

The general business climate index for the agricultural machinery industry in Europe has further consolidated its recovery after entering the upswing zone. According to CEMA,

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New Holland CrR10.90 IntelliSense Brazil
General
DBad

Soybean harvest record in Brazil

Operating a New Holland CR 10.90 IntelliSense harvester in original configuration, soybean producer Ricardo Basso from Brazil, harvested an impressive 481.2 tons in 8 consecutive

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Mahindra ‘Rag Rag Laal Hai’ campaign
General
DBad

Four decades Mahindra Tractors

Mahindra Tractors flagged off  ‘Ashwamedh’, a key initiative as part of its ‘Rag Rag Laal Hai’ campaign in India. This marks four decades of Mahindra’s

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