CNH tractor brands New Holland, Case IH and Steyr, as well as Krone have been recognized winners of the annual Red Dot 2026 product desgn awards. All four brands have been granted in the category product design. The award reflects a combination of aesthetics and functionality.
Each year, the Red Dot Design Awards’ Product Design jury seeks out the world’s most outstanding products, assessing entries against criteria that include aesthetic appeal, functionality, sustainability and innovation. The winners will be celebrated at the official award ceremony on 7 July 2026 at the Aalto Theatre in Essen, Germany.
New Holland receives the Red Dot design award for its T7 Standard Wheelbase (SWB) tractor. The jury praised the tractor’s holistic redesign, which combines style, functionality and advanced technology in the 180–225 hp segment. The renewed design language of the T7 SWB reflects the brand’s focus on design as a key differentiator and value driver for customers.
Its compact proportions, more dynamic stance and carefully integrated functional elements deliver improved visibility, maneuverability and operator comfort, while reinforcing a strong and modern visual identity. The tractor also debuts New Holland’s Dynamic Blue color, which will be progressively introduced across its product portfolio.
New Holland’s sister brand Case IH receives the Red Dot award for its Puma tractor series. The award recognizes how the new Puma series tractor delivers practical, operator-driven design. Unveiled at Agritechnica 2025, the new Puma combines bold Case IH family styling with a significantly enhanced cab environment designed to support long working days.
Improvements include easier access, revised interior styling, increased storage and upgraded in-cab displays, all developed to enhance operator comfort, and everyday ease of use.
Also CNH’s and Case IH twin brand Steyr is a lucky Red Dot award receiver. Taking the brand into the 400hp+ territory, the Cervus CVT was also first previewed to the international public at Agritechnica 2025. Its core design principle is a package that blends a high power output with compact dimensions, to provide maximum flexibility and the ability to handle a full suite of tasks.
The new Steyr styling, mirroring the look established across the range in recent years, incorporates practical features such as easy service access and an advanced lighting concept, including high-intensity hood and taillights.
Finally Krone is being awarded the Red Dot Award for the design of its large square baler BiG Pack HDP II that combines practical functionality and brand identity. The BiG Pack HDP II 1290 (VC) large square baler also has received the Red Dot award in the product design category. Krone receives the international design award for the first time in the company’s history.
The design of the Big Pack combines a powerful, clearly structured frame with visible technical functionality. The two-tone side hoods separate the profiles and specifically emphasize the functional areas of the machine. The dynamic layout provides the body of the machine with a sense of movement and a performance-based look, while the smooth surfaces emphasize the sturdy and precise design. The overall design is concise and confident, illustrating functionality and brand identity.
