Kubota’s Agri Concept machine has been selected as one of the world’s top 100 designs in the 100-year history of the Hague System for the International Registration of Industrial Designs, administered by the World Intellectual Property Organization (WIPO). The model is the only ag machine recognized among over two million designs registered across 99 countries and regions.
The Hague Design System, established in 1925, allows designers and companies to register industrial designs internationally through a single application. WIPO, a specialized UN agency headquartered in Geneva, Switzerland, oversees the system, offering protection for the intellectual property of inventors and creators worldwide while promoting its broader use.
The Agri Concept is an electric, autonomous agricultural robot that embodies Kubota’s vision for the future of farming. Designed to support sustainable agriculture, it integrates automation, AI, and environmentally conscious technology to reduce the burden of farm work.
Key features include:
- Autonomous operation using advanced cameras and sensors for tasks such as plowing and hauling.
- A rapid charging system that replenishes the battery from 10% to 80% in approximately six minutes, addressing a major limitation of electric farm machinery.
- Intuitive exterior lighting that communicates machine actions and status to nearby workers, allowing safe integration into farm operations.
Kubota actively leverages the Hague System to protect designs efficiently on a global scale and has registered more than 80 designs to date, including both new products and concept models. The recognition of Agri Concept as one of the world’s top 100 designs highlights Kubota’s long-standing tradition of innovation in agricultural machinery.




