The German Agricultural Society (DLG) is strengthening its exhibition offering in Asia to meet a greater demand and new requirements of agricultural professionals in the region. Currently held biennially in Thailand, Agritechnica Asia will take place annually from 2025, alternating between the locations of Vietnam and Thailand.
“Agritechnica Asia”, a spin-off of Agritechnica, international agricultural machinery exhibition held biennially in Hanover, Germany, serves growth regions in Asia. After this years’ edition in Bangkok in May, Agritechnica Asia 2025 will take place 12-14 March in Ho Chi Minh City, Vietnam, marking its premiere in the country. In 2026, the trade fair will be held in Bangkok, Thailand once again.
With its rapidly growing economy and government plans for developing agricultural mechanization, Vietnam offers significant potential for agricultural machinery manufacturers, while Thailand continues to serve as the central hub in Asia, bringing together the region’s agricultural community.
“Since setting up the DLG Asia Pacific subsidiary here in Thailand three years ago, our aim has been to meet the needs of farm professionals, however different and wherever they are. We have identified enormous potential in the agricultural sector in this region and are implementing our plans to contribute to sustainable development in local agriculture through our know-how and flexible, tailored concepts,” says Jens Kremer, Managing Director of DLG International.
As part of the new schedule, Agritechnica Asia will be held in parallel with HortEx for the first time, exhibition in South East Asia for professional horticulture and floriculture. Synergies between the two exhibitions include machinery and crop cultivation, offering visitors an efficient overview of available technologies.
“We are pleased to be working with such strong partners so that we can meet the broad needs of farmers in one single venue. The DLG will apply its exhibition expertise, in particular the organization of the 2800-company strong Agritechnica and an even wider network of customers and partners at DLG trade fairs in over 20 countries. By joining forces with the HortEx organizers, we are confident that the new exhibition platform will meet the needs of companies already in the region and those with plans to expand their business into the South East Asian market,” says Katharina Staske, Managing Director, DLG Asia Pacific.
The DLG Asia Pacific team of experts will exclusively manage the Agritechnica Asia exhibition with support from business partners, regional agricultural organizations, governments and political decision-makers.
The fourth and upcoming edition of Agritechnica Asia, which is expected to attract around 15,000 agricultural professionals, will be held 22-24 May, 2024 at the BITEC exhibition center in Bangkok, Thailand. The edition will be jointly organized by DLG and VNU Exhibition Asia Pacific and will be co-located with Horti Asia. Around 300 exhibitors and companies have already signed up for Agritechnica Asia 2024, including leading players in the agricultural machinery and solutions industry such as AGCO, CNH Industrial, John Deere and India’s Mahindra Group.
Agritechnica Asia will take place in odds years in Vietnam and even years in Thailand. Agritechnica Asia in Vietnam will debut in Ho Chin Minh City 12-14 March 2025.
