Agritechnica, international trade fair for ag machinery in Hanover, Germany, has come to a close. The show, held from 12-18 November 2023, boasted a record number of 470,000 visitors from 149 countries. 2812 exhibitors from 52 countries presented their innovations, products and services across 24 halls at the fully booked exhibition grounds.
DLG (German Agricultural Society), organizer of Agritechnica, had chosen the guiding theme of “Green Productivity” for the global showcase of the international agricultural machinery industry. As part of Agritechnica’s technical program, some 400 experts taking part in more than 300 professional events provided answers to many questions of the future, placing the topics of productivity and resource conservation at a large international stage.
Major facts
- The unique appeal of Agritechnica 2023 attracted a total of 470,000 visitors from 149 countries. Around two thirds came from Germany. Of the international visitors, 84 percent hailed from Europe, and 16 percent from outside Europe with a particular increase from Central and South America. The trend of increasing international participation has been confirmed among both exhibitors and visitors. For farmers from France and Poland, the highlight was the International Farmers’ Day on the Tuesday of the trade fair. Visitors from these countries benefitted from free admission and a tailored specialist program – held in their native languages – which attracted significant number of French and Polish professional attendees.
- With its many award-winning innovations and concepts, Agritechnica 2023 served as an important market guide for product launches and newly available solutions. 251 products were registered for the “Agritechnica Innovation Award”, while visionary concepts were prominent in the “DLG-Agrifuture Concept Winner 2023” award. And with the “Systems & Components Trophy”, the supplier industry demonstrated its role as an innovation driver for the agricultural machinery sector.
- The program for young farm professionals was popular among the younger visitor segment with both the Young Farmers’ Day on the Thursday of the trade fair and the “Campus & Career” area, where DLG and its partners presented a comprehensive program of information and advice on all aspects of professional careers. With many agricultural businesses currently in the process of handing over their farms, potential young entrepreneurs strive to make the optimal investment decisions.
- The DLG Spotlight on “Smart Farming” presented the current state of automation and connectivity in agriculture. Exhibitors presented their digital smart farming solutions for greater efficiency and sustainability, attracting interest from the general press.
- The “agrifood start-ups” venue for company founders in the agricultural and food sectors brought creative entrepreneurs from all over the world together with investors, providing a stimulus for technical progress.
- The inaugural “Drive Experience”, on an on-site test track, offered the opportunity to test drive tractors fitted with alternative power systems.
- The debut of the DLG spotlight “Inhouse Farming” not only attracted many farmers exploring new branches in farming, including new self-contained food systems, but also attracted the attention of TV and the general media.
- Systems & Components ideally complemented the trade fair for agricultural machinery as a technical spotlight, industry get-together and B2B platform for the supplier industry. The innovation award scheme “Systems & Components Trophy – Engineers’ Choice” showcased the latest developments and innovations in the field of components for agricultural machinery and related sectors.
Wealth of innovations
“Agritechnica 2023 has demonstrated how highly innovative the industry is. After four years, exhibitors were finally able to present their wealth of innovations to the world here in Hanover once again,” says Timo Zipf, Agritechnica Project Manager. “Everyone appreciated the opportunity for face-to-face discussions, exchanges and networking opportunities, also to make new business contacts,” adds Zipf.
“The heart of the international agricultural machinery industry beats to the rhythm of Agritechnica,” emphasizes Tobias Eichberg, Managing Director of DLG Service GmbH, “and 2023 has shown manufacturers the ideal pulse rate for offering their developments to the market, which is two years.”
“Personal networking and maintaining contacts at Agritechnica are invaluable for each and every visitor,” says Freya von Czettritz, CEO of DLG Holding GmbH.
“With awards such as ‘Woman in Ag’ and the ‘DLG Agri Influencer Award’, we not only recognize the work of a wide range of farmers, but we also support them in expanding their networks. The Dealers Lunch, which was held for the first time, also brought together top sellers and young professionals from the international agricultural machinery trade,” adds von Czettritz.
The next Agritechnica will take place from 9 to 15 November 2025
