Homburg Holland and Lasse Doornbos have jointly taken over the operations of Holland Agri Machinery (HAM). HAM is specialized in exporting agricultural machinery globally, including harvesters, rooters, tractors, seed drills, and parts to regions in the Middle East, North America, Canada, and Africa.
Lasse Doornbos has been associated as export manager with Homburg Draincleaners. “Within Homburg Holland, we’ve been exporting machinery and parts like Homburg Draincleaners and SmartSOLUTIONS globally”, Doornbos states. “Given our frequent interactions with trading firms and Dutch farmers overseas, the prospect of acquiring HAM was a logical step. With the insights of Jack Thibaudier and Wybren Roersma, we recognized the potential in agricultural machinery export.” Doornbos will represent HAM and maintain a role at Homburg Holland, focusing on initiatives like Homburg Draincleaners and representing brands such as Väderstad and Zürn.
Increasing export
For Homburg Holland, partnering with Lasse was a straightforward decision. Jack Thibaudier, Homburg Holland’s CEO: ” Lasse’s expertise, vast network and enthusiasm are invaluable. We envision expanding our export horizons to countries like the USA, Canada, and Africa. Such geographic locales hold significant potential for our diverse machinery and parts portfolio.”
The synergy between Doornbos and Homburg is evident. “The depth of knowledge, extensive contacts, rich experience, and brands largely contribute to HAM’s value. Our mutual understanding and aligned vision pave the way for growth. While I’ll be dedicating a day a week to Homburg Holland, my focus will largely be on serving our major Draincleaners clients and offering (strategic) advice for brands like Väderstad and Zürn”, Lasse Doornbos concludes.
