Same Deutz-Fahr Group (SDF) from Italy presented its results for the 2025 financial year. Despite the global market contraction, the company managed to keep well on track, thanks to product innovation and commercial strengthening.
Throughout 2025, SDF consolidated its global position by further increasing its market share. This result confirms the effectiveness of its growth strategy, despite an industry environment characterised by an overall decline in sales volumes.
The global tractor market to which SDF refers has seen a significant decline, falling from around 226,000 units sold in 2024 to around 206,000 in 2025 (-9%). Against this backdrop, the fall in SDF’s sales volumes was more moderate (-7.7%).
According to the company management, the group’s global market share has grown steadily in recent years, reaching 10.6% (compared to 9.4% in 2022).
Among the most significant performances in 2025 vs. 2024, the following stand out:
- Italy: market share up from 19.8% to 21%
- Portugal: 29.1% (+3.9 p.p.)
- France: 7.6% (+1.2 p.p.)
- Turkey: 14% (up from 13.7%)
- Switzerland: 17.3% (+0.9 p.p.)
The specialized tractor segment remained the main driver of growth, with a marked increase in sales for the Deutz-Fahr and Same brands.
On the financial side, 2025 revenue stood at €1,412 million, with an EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) margin of 8.4%. Research & Development remains the cornerstone of SDF’s competitiveness. Investments, accounting for 4.7% of revenue with a total value of €66 million, were allocated to the development of:
- Modern tractors, with a particular focus on the high-horsepower segment and solutions for digital agriculture
- Digital services driven by customer-centricity
- Development of the electrical sector, driven also by the opening of the new competence centre in Shanghai in early 2026.
Markets, new products and business development
Against a backdrop of a general decline in demand, SDF has increased its market share in the main European countries where it has sales offices, reaching 11.4% (+1.1 p.p. compared to 2024).
Strong position in the specialized sector is confirmed as consolidated thanks to the product lineup that ranges from specialized tractors, including four-wheel-steering models, to harvesting machines and up to autonomous robots for the vineyard. In this specific sector too, SDF’s market share has grown in the main European countries where the Group has sales subsidiaries, standing at 26.9% (up 6.6 percentage points compared to 2024).
In parallel with this consolidation, SDF is implementing a radical overhaul of its high-end product range. This drive for innovation has already begun with the successful launch of the new Deutz-Fahr 8 Series TTV.
From a geographical perspective, 2025 revenues were derived for 65% from the European market, and 35% from outside Europe.
Despite the global challenges, SDF has continued to pursue a strategy of increasing internationalization, which expanded last year with the opening of a subsidiary in Tanzania, recently joined by a branch in South Africa. Including these new subsidiaries the Group’s presence now comprises 8 production plants and 17 sales offices across Europe, Asia, the Americas and Africa.
Deutz-Fahr 5105 Stage V
SDF Group CEO Lodovico Bussolati
