New Holland introduces AI-powered visual parts search on mycnhstore.com, the brand’s official parts e-commerce platform. The new functionality uses Artificial Intelligence (AI) and Machine Learning (ML) to make parts identification fast and easy.
With this modern tool, users can simply take a photo of a component and instantly find the corresponding part in the online catalog, streamlining the purchasing process and reducing errors. This first phase of the rollout covers 200,000 parts for current tractor production models, with plans to expand to harvesting machines this year.
“Every minute saved in searching for parts translates into greater productivity for our customers,” said Yavuz Sikca, Head of CNH Parts & Service. “This functionality not only reduces selection errors but also improves the overall online shopping experience and conversion rates.”
The feature was developed by a multidisciplinary CNH Parts & Service team, combining advanced technology with product knowledge to deliver a practical solution for farmers and dealers alike.
